Who we are
Our website address is: https://datasavvyfinance.com.
DataSavvyFinance ® is committed to safeguarding your personal information and ensuring online security. Contact our privacy officer for assistance with any inquiries.
PRIVACY POLICY
Last updated: April 23rd 2026
1. INTRODUCTION
The DataSavvyFinance of Signal2Action Analytics Inc. (“Company,” “we,” “us,” or “our”) is committed to protecting your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA), the British Columbia Personal Information Protection Act (PIPA), and Quebec’s Act respecting the protection of personal information in the private sector as amended by Law 25 (Bill 64).
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://www.datasavvyfinance.com.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://www.datasavvyfinance.com.
2. ACCOUNTABILITY
DataSavvyFinance is responsible for personal information under its control and has designated a Privacy Officer to ensure compliance with applicable privacy laws.
If you have questions, concerns, or requests regarding your personal information, you may contact:
Email: privacyofficer@datasavvyfinance.com
If you have questions, concerns, or requests regarding your personal information, you may contact:
Email: privacyofficer@datasavvyfinance.com
3. INFORMATION WE COLLECT
We may collect the following types of personal information:
- Email address (if you subscribe to a newsletter or contact us)
- Name (if voluntarily provided)
- IP address
- Browser type and device information
- Website usage data through analytics tools
- Information submitted via contact forms
4. PURPOSE OF COLLECTION
We collect personal information for the following purposes:
- To respond to inquiries or messages
- To send newsletters or updates (if subscribed)
- To analyze website performance and improve user experience
- To monitor website security and prevent fraud
- To manage affiliate relationships and track referral performance
5. CONSENT
By using this website, submitting forms, or subscribing to communications, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.
You may withdraw your consent at any time by contacting us at privacyofficer@datasavvyfinance.com, subject to legal or contractual restrictions.
You may withdraw your consent at any time by contacting us at privacyofficer@datasavvyfinance.com, subject to legal or contractual restrictions.
5A. Canadian Anti-Spam Legislation (CASL)
Data Savvy Finance complies with Canada’s Anti-Spam Legislation (CASL). We only send commercial electronic messages to individuals who have provided express consent to receive them.
Express consent is obtained at the point of email signup through a clear opt-in statement describing the nature of communications the subscriber will receive. Consent records including the date, method, and consent statement are retained in our email service provider.
Every commercial electronic message we send includes: the name of Data Savvy Finance and Signal2Action Analytics Inc. as the sender, our mailing address or contact information, and a clearly visible and functional unsubscribe mechanism. Unsubscribe requests are processed within 10 business days.
Express consent is obtained at the point of email signup through a clear opt-in statement describing the nature of communications the subscriber will receive. Consent records including the date, method, and consent statement are retained in our email service provider.
Every commercial electronic message we send includes: the name of Data Savvy Finance and Signal2Action Analytics Inc. as the sender, our mailing address or contact information, and a clearly visible and functional unsubscribe mechanism. Unsubscribe requests are processed within 10 business days.
6. COOKIES AND TRACKING TECHNOLOGIES
We may use cookies and similar tracking technologies to:
Google Analytics on this site operates in Advanced Consent Mode. Before a visitor provides consent, Google Analytics sends a single anonymised session ping to Google with consent state set to denied (gcs=G1–). This ping contains no personally identifiable information, sets no cookies, and is used solely by Google for statistical modelling to estimate aggregate traffic patterns. No full analytics tracking occurs until a visitor explicitly accepts analytics cookies through the consent banner. This implementation complies with GDPR and Quebec Law 25 consent requirements.
- Analyze website traffic and usage patterns
- Improve website functionality
- Support affiliate tracking
Google Analytics on this site operates in Advanced Consent Mode. Before a visitor provides consent, Google Analytics sends a single anonymised session ping to Google with consent state set to denied (gcs=G1–). This ping contains no personally identifiable information, sets no cookies, and is used solely by Google for statistical modelling to estimate aggregate traffic patterns. No full analytics tracking occurs until a visitor explicitly accepts analytics cookies through the consent banner. This implementation complies with GDPR and Quebec Law 25 consent requirements.
7. THIRD-PARTY SERVICES
Email Marketing: We use MailerLite (MailerLite Limited, a company registered in Lithuania) to manage subscriber lists and send electronic communications. Subscriber email addresses and consent records are processed on MailerLite’s servers, which may be located outside Canada including in the European Union. MailerLite is bound by a Data Processing Agreement and their privacy policy is available at mailerlite.com/legal/privacy-policy.
Note: The email marketing program is planned but not yet active. No subscriber data is currently collected or processed through MailerLite.
Cookie Consent Infrastructure: We use WP Consent API (an open-source WordPress plugin) as a standardised middleware layer that communicates visitor consent decisions between our consent management platform (Complianz) and Google Site Kit. No personal data is transmitted through this integration. WP Consent API operates entirely within our own website infrastructure and does not share data with any third party.
Website Analytics: We use Google Analytics (provided by Google LLC, United States) to collect anonymised website usage statistics. Data collected by Google Analytics may be transferred to and processed on Google servers located outside Canada. Google Analytics operates under Advanced Consent Mode on this site. Google’s privacy policy is available at policies.google.com/privacy.
Contact Form Management: We use Contact Form 7 and Flamingo (open-source WordPress plugins) to manage contact form submissions. Form submission data is stored on our own server infrastructure and is not transmitted to third-party servers. Flamingo stores functional cookies to record consent given at the point of form submission. No form submission data is shared with third parties.
We do not sell personal information.
Note: The email marketing program is planned but not yet active. No subscriber data is currently collected or processed through MailerLite.
Cookie Consent Infrastructure: We use WP Consent API (an open-source WordPress plugin) as a standardised middleware layer that communicates visitor consent decisions between our consent management platform (Complianz) and Google Site Kit. No personal data is transmitted through this integration. WP Consent API operates entirely within our own website infrastructure and does not share data with any third party.
Website Analytics: We use Google Analytics (provided by Google LLC, United States) to collect anonymised website usage statistics. Data collected by Google Analytics may be transferred to and processed on Google servers located outside Canada. Google Analytics operates under Advanced Consent Mode on this site. Google’s privacy policy is available at policies.google.com/privacy.
Contact Form Management: We use Contact Form 7 and Flamingo (open-source WordPress plugins) to manage contact form submissions. Form submission data is stored on our own server infrastructure and is not transmitted to third-party servers. Flamingo stores functional cookies to record consent given at the point of form submission. No form submission data is shared with third parties.
We do not sell personal information.
8. INTERNATIONAL DATA TRANSFERS
Your information may be stored or processed outside of Canada, including in the United States or other jurisdictions where our service providers operate. These jurisdictions may have different data protection laws.
We take reasonable steps to ensure that your information remains protected.
We take reasonable steps to ensure that your information remains protected.
9. SAFEGUARDS
We implement reasonable administrative, technical, and physical safeguards to protect personal information, including:
- Secure hosting environments
- SSL encryption
- Restricted access to personal information
- Password-protected systems
10. DATA RETENTION
We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.
When personal information is no longer required, it is securely deleted or anonymized.
Cookie Consent Records
In accordance with our cookie consent management practices, we collect and retain records of user cookie consent to demonstrate compliance with applicable privacy laws. These records include anonymized IP addresses (with the last octet removed), user consent preferences by category, technical metadata (such as browser information, region, consent method, and policy version), and a unique anonymized user identifier stored in your browser’s local storage.
Consent records are retained for a period of 3 years from the date of collection, after which they are automatically deleted. All consent records are stored locally on our website’s server and are never shared with third parties. These records may be accessed in the event of a privacy audit, regulatory inquiry, or upon a verified data subject access request submitted to privacyofficer@datasavvyfinance.com.
When personal information is no longer required, it is securely deleted or anonymized.
Cookie Consent Records
In accordance with our cookie consent management practices, we collect and retain records of user cookie consent to demonstrate compliance with applicable privacy laws. These records include anonymized IP addresses (with the last octet removed), user consent preferences by category, technical metadata (such as browser information, region, consent method, and policy version), and a unique anonymized user identifier stored in your browser’s local storage.
Consent records are retained for a period of 3 years from the date of collection, after which they are automatically deleted. All consent records are stored locally on our website’s server and are never shared with third parties. These records may be accessed in the event of a privacy audit, regulatory inquiry, or upon a verified data subject access request submitted to privacyofficer@datasavvyfinance.com.
11. YOUR RIGHTS
Under applicable Canadian privacy laws including PIPEDA, BC PIPA, and Quebec Law 25, you have the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Withdraw consent to certain uses
- Request deletion of your personal information (Quebec residents)
- Request that we stop disseminating your personal information (Quebec residents)
- Be informed of any automated decision-making that produces legal or significant effects on you
- File a complaint regarding privacy practices
11A. European Economic Area Residents
If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR). The legal basis for processing your personal data is your explicit consent provided at the point of email signup. You have the right to access, rectify, erase, and port your personal data, and to lodge a complaint with your local data protection authority. Data transfers to third-party processors outside the EEA are governed by Standard Contractual Clauses or equivalent transfer mechanisms.
12. CHILDREN’S PRIVACY
This website is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.
13. CHANGES TO THIS POLICY
We may update this Privacy Policy periodically. The updated version will be indicated by a revised “Last updated” date.
14. CONTACT US
If you have questions about this Privacy Policy or our privacy practices, please contact:
Signal2Action Analytics Inc
Vancouver, V5Z1S9
Canada
Website: https://datasavvyfinance.com
Email: privacyofficer@datasavvyfinance.com
Signal2Action Analytics Inc
Vancouver, V5Z1S9
Canada
Website: https://datasavvyfinance.com
Email: privacyofficer@datasavvyfinance.com